XUP Launches New Referral Partner Capability Enabling Banks to Create Custom Merchant Services Experiences
XUP announced the expansion of their platform following the launch of a new referral partner focused capability. This new capability offers banks the ability to enhance their referral partnership strategy by enabling partner specific experiences for merchants through automated co-branding alongside easily configurable products and pricing when selling and servicing merchant acquiring.
Historically, merchant services referral has been an afterthought and a highly manual experience. This has resulted in unrealized revenue potential for banks over the last several years. With this new capability, banks can re-energize those referral partnerships to fully engage this revenue stream and drive retention for both partners and the bank – creating a win-win scenario for all involved.
“Businesses do business with businesses they trust. That is why banks with a referral program can drive new banking relationships.”, said Craig Sobol, XUP Chief Revenue Officer. “XUP enables banks to easily build and manage a customized merchant services referral partner experience within minutes. We are super excited to bring this new capability to the market!”
The new referral capabilities contain must-have features like co-branding, easily customizable products and pricing, onboarding, referral tracking / reporting and transaction self-servicing. Without any code, XUP enables banks to generate co-branded landing pages to support marketing efforts by simply uploading their logo and configuring their products and pricing. This is a gamechanger for banks who choose to leverage this channel for new partnership arrangements and want to reduce friction in the referral process.
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