Tech Tuesday: Using Rapid Prototyping to Decrease Time to MVP

The ability to deploy new designs and experiences is critical in the product startup space. Getting ahead of competition, generating revenue, understanding pain points and optimizing for them are key advantages of getting MVP out into the world.

Rapid prototyping is the act of quickly designing new experiences and creating interactions so that key users, product managers, and even stakeholders can provide feedback and validate features before a product is built.  Your first stage of rapid prototyping becomes a form of research, which diminishes the need for assumptions and guessing while building your product. By eliminating the unknown elements, you save time in deployment and success with MVP.

Not only does rapid prototyping generate better user feedback, it can also give your development team insights into nuanced states and interactions that may otherwise be lost during handoff. Leveraging a tool that has native prototyping provides a speed to market advantage where you can design and build at the same time – XUP leverages Adobe XD just for that reason.

Rapid prototyping can be leveraged at any point in the product lifecycle, from ideation, all the way through to launch and optimization. Whenever a new idea is discussed, it can be verified and tested for viability. The designs and interactions do not need to be fully fleshed out to take advantage of the process, but they should communicate enough about the purpose for users to understand what is happening without intense moderating.